Karen Price Ward Director of Social Impact for Stanley Black & Decker

Karen Price

Karen Price-Ward is a masterful Diversity and Inclusion Advisor, Multicultural Marketing Strategist, Event Director, Storytelling Communicator, and Social Impact Leader. Currently, she serves as the Director of Social Impact for Stanley Black & Decker, the world’s number one leader in the tools industry and in engineered fastening systems, operating more than 100 manufacturing facilities with a global presence in 60 countries. Ms. Price-Ward advances global corporate citizenship across the entire Stanley Black & Decker enterprise by partnering with business units to support strategic objectives and ensure strong relationships with key stakeholders, employees, customers, investors, and community partners. She also leads the company’s $30 million ESG trades skills commitment and grant program, DEWALT Grow the Trades Grant. For 25 years, she worked at Southwest Airlines, one of the world’s most admired and awarded airlines. Becoming Southwest’s first African American Mid-Atlantic District Marketing Manager, Price-Ward oversaw the northeast marketing department from Baltimore, one of the airline’s busiest destinations. Also, she is credited with creating and overseeing Continuing the Legacy in Aviation, the company’s 12- year sustainable workforce development, STEM and youth mentoring program in partnership with the Tuskegee Airmen, Inc. In 2005, she led the historical Rosa Parks’ three-city Homegoing Tour in partnership with the NAACP. Transitioning Southwest to a diversified community contributor, Price-Ward developed the multicultural marketing plan strategically focused on the African American and Hispanic communities. As a storytelling communicator, she reached more than 18 million people with her Southwest blogs, featured appearances in national television community campaigns, radio shows, print community ads, and magazine authored articles. Additionally, to positively impact communities, she volunteered and actively chaired 13 galas and 33 non-profit events. Ultimately, Price-Ward is an advocator and community director to promote economic empowerment for the underserved and underrepresented communities. Price-Ward’s community network includes nearly 100 non-profit organizations and civic influencers across the world. She has actively served on eight national and eight local non-profit boards. Currently, through an appointment by Governor Hogan, she serves on the University of Maryland Medical System Board with a commitment to engage and advise on the Corporate Social Responsibility and Development Committee and chair the Equity, Diversity, and Inclusion Committee. Additionally, through an appointment by Governor Moore, she serves on the Maryland Aviation Commission. Also, she is the Co-Chair of The Washington Center Alumni Advisory Council, and proudly the Team Mom for the Gettysburg Men’s Soccer Team. In the community, Price-Ward is widely recognized as a thought leader for her humanitarian efforts. Among the awards she has received are the Baltimore Sun’s 25 Women to Watch and The Daily Record’s Top 100 Women as well as from organizations: Capital Region Minority Supplier Development Council, Uptown Magazine, the National Campaign to Stop Violence, PowerNetworking Conference, the Cal Ripken, Sr. Foundation, and Tuskegee Airmen, Inc. At Stanley Black & Decker, her work has been acknowledged with an Ecosmart – People Award and the Eagle Award. She earned her MBA from Johns Hopkins University and Bachelor of Science Degree in Marketing from Southeast Missouri State University where she was recognized as the first African American Woman of the Year. Price-Ward enjoys supporting community-based initiatives to impact others so much that she states, “making a positive, purposeful difference is the right thing do and the best strategy to leave a lasting impression for others to continue the cycle and pay it forward.” This is a lifestyle value she learned from her parents and shares with her husband and children.