Allison Lawrence President, Black + Decker

Allison Lawrence 250

A people-centered and results-oriented leader with extensive strategic planning and ROI-generating experience, Allison is currently President of BLACK+DECKER, a role she assumed in 2022. When she started with the company more than 18 years ago, she was focused on selling BLACK+DECKER via their national retail partners and would later be a part of the inaugural team launching and driving the iconic brand on Amazon. Her current focus is to revitalize BLACK+DECKER from a traditional DIY and appliance brand to a lifestyle brand.

Prior to this role and for more than two years, she served as VP and Chief of Staff to CEO Jim Loree. Among her responsibilities, she partnered with Loree to drive the company’s annual strategic plan, contributed to the development of important DE&I strategy, and led PPE distribution to employees and families during COVID, working tirelessly to keep the extended SBD family safe and ensure access to vaccines and related critical information around the world.

Allison earned her bachelor’s degree in Marketing from Oklahoma State University and her Executive MBA from the University of Texas at Dallas. A member of the Executive Leadership Council, she currently serves on the national board for A Better Chance, a non-profit organization dedicated to substantially increasing the number of well- educated young leaders of color who can assume positions leadership in American society. Allison is also a member of the board of Hartford Hospital, one of the largest teaching hospitals in New England.